Tag Archives: Product

CustomersEating

Our Customers’ Company – Selling a product you love and watching new customers become equally passionate

Congratulations! Your order is complete. You will receive an email with tracking confirmation and a second reminder email when your box ships. We ship Monday through Wednesday and our boxes typically arrive on Thursday or Friday. The meat can stay fresh on your doorsteps for up to 12 hours. Please add support@butcherbox.com to your email address book to ensure you receive your tracking info.

I have read the statement above to each and every one of the thousands of people who have signed up for a Butcherbox subscription since I started working with this amazing company last May.

The pure excitement I get reading that simple script is just incredible. It means that another person or another family is going to try our product and realize how simple it is to have healthy, humanely-raised, and delicious meat delivered to their door.

Through this experience, I have spoken with individuals from every state in U.S., even ones that we don’t ship to (yet…) like Hawaii and Alaska. I have also talked with some ButcherBox friends in Canada and Mexico interested in our mission and the possibility of getting grass-fed beef or heritage-breed pork delivered to their homes.

Each person I speak with has a unique story: Different backgrounds, different financial statuses, and an array of other differences that have led to an interest in ButcherBox— and a call with me. And every one of them is, for me, an opportunity to sell a product I know so well — I proudly feed it to my own family — and have come to love.

I have built a very robust referral list from people who not only want to eat better and change the way they feed their families but also can’t stop sharing their fondness for our mission with others. “Frank told me to call you, Michael,” “Ronald told me to call you, Michael;” it’s a constant refrain. And it’s not just because I am a pretty good sales professional; it’s because we have wonderful product supported by a lot of very health-conscious, busy, caring, and hardworking women and men who have fallen in love with ButcherBox. Or, as I prefer to call it, “Our Customers’ Company.”

I have customers that call me after a sale just to let me know how much they love the product. Sometimes, they may have been unhappy with a cut they received that was completely alien to them, but then they tell me once they tried it, they were shocked how good it was.

I get to talk to fantastic seniors who have realized that it’s time to start eating better, younger people that love to hit the gym and want to make sure they are eating the right meat, and families that want to make sure both they and their kids are eating the highest quality meats available.

In the end, putting our product in the hands of more people who have the potential to be enchanted by ButcherBox is incredible. I love picking up the phone with Karen in Texas on the other end and hearing about her three kids she wants to provide healthier food for but can’t find good cuts of meat in her town. Or, there’s Todd from Maryland who has realized that he needs to eat a better diet to improve his weight and overall health. These people and the potentially thousands more that will call are the reason I love this job.

Here at ButcherBox, we all strive to be the very best we can be, but we are also driven by a passion for our mission. For my part, that means opening up with one simple line and excitedly anticipating an opportunity to connect with a new customer…

Hi! My name is Michael from ButcherBox Sales, how can I help you today?

MikeFarm

The difference having a product makes: What has surprised me most about building ButcherBox

Although this is my second time leading an early stage venture — the first go-around being at CustomMade — I’ve been surprised by some of the differences building and growing ButcherBox.

What has been most exciting is the realization that I really, really love selling a product.

CustomMade was, from when we started the company, a marketplace that allowed talented makers, tradespeople, and creatives to connect with customers in search of unique products. While various items were sold through the site, we were only an intermediary. (That has since changed, as the current iteration of CustomMade, still run by my co-founder Seth, is now focused solely on jewelry.)

The experience of selling an actual product with ButcherBox, being able to deliver high-quality meat directly to our customers’ doors, is so different. You just have so much control over what your customers receive — in both price and quality. More than that, it has been astounding to see the impact that a great team can have on a business when working with a product.

And that’s really awesome.

For example, it is empowering to have the ability to tweak how much chicken we send out in one month or to cut the beef in different ways. Having this type of control is so much better than relying on others to delight and meet the needs of customers.

Also, when you get up to a certain volume of sales, what is fun is figuring out how process improvements can impact the bottom line. There are tremendous savings that can be made just by looking at places where the customer gets no value, but where you are paying a lot. With a product, you can target those areas and try to figure out how to improve them.

Take, for example, a way we improved a process that we initially thought was the only way we could procure meat.

Before Michael Billings, our amazing meat expert, arrived at ButcherBox, we would buy meat from one part of the country and ship to another to get cut — at a cost of 57 cents — and then we would ship it somewhere else after that — which cost us 35 cents more. So that process would make each piece of meat have an additional 92 cents per pound cost attached to it.

So we found ways to improve this system, shifted how we buy our meat, and now we buy right in the same city that we have it cut. Now, a process that once cost close to a dollar costs us only 6 cents in shipping.

The customer received no benefit from the way we were operating before. It is just waste. No one was getting any benefit other than the companies getting paid to move the meat from one end of the country to the other. We have decided to focus on these areas where customers get no value, but we are paying a lot and to change them one by one. In the process, we are building a much better customer experience while focusing on driving the most value possible for our customers.

Now we are able to take that money saved and put it back into the Box; we can give customers better value, give them more product. We can do this by being more efficient with operations related to the product.

And, whats more, having a product to work with has allowed for our teams’ creativity and operational excellence to flourish.

Whats cool about this company is that we have two types of people here. Our marketing team is like this really “blue sky” crew. For instance, one day recently, someone just chimed in during a meeting and said, “Let’s do a ‘Bacon Day.'” And everyone was immediately like, “Yeah, let’s do ‘Bacon Day.’”

And then we have this crew on the operations side that gets really fired up if they save a penny on the product. A penny!

But in reality, that makes an enormous difference. Saving penny per product on a trailer-load of our meat ends up resulting in $400 we don’t have to spend. So let’s say we do two trailers each week, saving that penny ends up as $800 a week, or about $40,000 we save per year; and that is a salary to add someone else excellent to the team right there.

I love that working with a specific product lets us get to be “blue sky” about some things, where the team has the mindset of “Let’s do this, this will be fun.” But I also love the operations side, who get thrilled figuring out how we can save 15 cents per pound. It is amazing.

What I’ve discovered with ButcherBox is that when you are in a product business, when you sell an actual product, and the volume of that increases, you can do things that just aren’t possible when working on a marketplace or app.

What’s most exciting is that in the end, through these processes, we are able to delight our customers more.