authentic stories from the frontlines of grass-fed
CustomersEating Our Customers’ Company – Selling a product you love and watching new customers become equally passionate
  • October 23, 2017
  • Voices
  • Michael O'Connor

Congratulations! Your order is complete. You will receive an email with tracking confirmation and a second reminder email when your box ships. We ship Monday through Wednesday and our boxes typically arrive on Thursday or Friday. The meat can stay fresh on your doorsteps for up to 12 hours. Please add support@butcherbox.com to your email address book to ensure you receive your tracking info.

I have read the statement above to each and every one of the thousands of people who have signed up for a Butcherbox subscription since I started working with this amazing company last May.

The pure excitement I get reading that simple script is just incredible. It means that another person or another family is going to try our product and realize how simple it is to have healthy, humanely-raised, and delicious meat delivered to their door.

Through this experience, I have spoken with individuals from every state in U.S., even ones that we don’t ship to (yet…) like Hawaii and Alaska. I have also talked with some ButcherBox friends in Canada and Mexico interested in our mission and the possibility of getting grass-fed beef or heritage-breed pork delivered to their homes.

Each person I speak with has a unique story: Different backgrounds, different financial statuses, and an array of other differences that have led to an interest in ButcherBox— and a call with me. And every one of them is, for me, an opportunity to sell a product I know so well — I proudly feed it to my own family — and have come to love.

I have built a very robust referral list from people who not only want to eat better and change the way they feed their families but also can’t stop sharing their fondness for our mission with others. “Frank told me to call you, Michael,” “Ronald told me to call you, Michael;” it’s a constant refrain. And it’s not just because I am a pretty good sales professional; it’s because we have wonderful product supported by a lot of very health-conscious, busy, caring, and hardworking women and men who have fallen in love with ButcherBox. Or, as I prefer to call it, “Our Customers’ Company.”

I have customers that call me after a sale just to let me know how much they love the product. Sometimes, they may have been unhappy with a cut they received that was completely alien to them, but then they tell me once they tried it, they were shocked how good it was.

I get to talk to fantastic seniors who have realized that it’s time to start eating better, younger people that love to hit the gym and want to make sure they are eating the right meat, and families that want to make sure both they and their kids are eating the highest quality meats available.

In the end, putting our product in the hands of more people who have the potential to be enchanted by ButcherBox is incredible. I love picking up the phone with Karen in Texas on the other end and hearing about her three kids she wants to provide healthier food for but can’t find good cuts of meat in her town. Or, there’s Todd from Maryland who has realized that he needs to eat a better diet to improve his weight and overall health. These people and the potentially thousands more that will call are the reason I love this job.

Here at ButcherBox, we all strive to be the very best we can be, but we are also driven by a passion for our mission. For my part, that means opening up with one simple line and excitedly anticipating an opportunity to connect with a new customer…

Hi! My name is Michael from ButcherBox Sales, how can I help you today?


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