When I began the journey that is ButcherBox, I was trying to solve a very real problem for my family… sourcing amazing grass fed beef that is shipped to my door at an affordable cost. While this is the second company I’ve founded, I didn’t want to have any preconceived ideas on what I would discover and experience along the way. All I knew was that I had a big problem ahead of me, and we would get there, one way or another.
After starting as a novice in the meat industry, I’ve been lucky to both learn about the intricacies and proclivities of the worlds of cattle, poultry, and pork, and to meet some of the most outstanding folks who are working on the farms and ranges the world over.
And so we here at ButcherBox want to share the adventures, the tales of those working in the industry, the sometimes unusual — yet fascinating — minutiae of buying and selling meat, the tradeoffs in raising livestock, the delicious recipes passed down through generations, the wisdom shared by experts on how to best prepare grass-fed meats, the unique and passionate individuals we’ve met along the way, and so much more.
Which is why we are launching Roam, an online magazine of sorts aimed at bringing you the amazing stories and fascinating facets of our industry that we’ve only begun to uncover.
In a way, Roam is directionless — which isn’t quite necessarily a bad thing. What I mean is that we see Roam as an ongoing adventure that can go many different ways. And that’s what we aim to bring you: The authentic stories of those on the frontlines of the grass-fed meat industry.
Thanks for coming along. Explore, imbibe, and eat up all that you can.