Photo by Dylan Collette on Unsplash. The rickety bus hits an unexpected bump – Dealing with a startup’s first, major problem

There is an analogy that I tend to use to describe to people what it’s like to build startups. For those who haven’t been involved in early-stage businesses, I explain the experience by comparing it to an uncharted adventure.   I start by telling the story of how when you start a company, it’s like you … Continue reading The rickety bus hits an unexpected bump – Dealing with a startup’s first, major problem

Image via Ashim D’Silva via Unsplash. Developing a customer persona: How “Pam” has improved the ButcherBox experience

Have we told you about Pam? She is top of mind here at ButcherBox. To be honest, sometimes, she is the focus of most conversations. In fact, at a recent meeting to discuss the content we are creating — recipe books, videos, and the like — Pam was discussed by almost every person who spoke about … Continue reading Developing a customer persona: How “Pam” has improved the ButcherBox experience

Grunge watercolour painting of cows grazing in a field with rura The stories we tell: Foundational motivations can evolve with a company

A little more than two years ago, we started ButcherBox in the offices of a friend’s Cambridge creative agency. We have grown exponentially since then — we now have more than 25 employees in Harvard Square and elsewhere across the country. Proudly, we still haven’t had to take any money from venture capitalists or other … Continue reading The stories we tell: Foundational motivations can evolve with a company

KickstarterPlaybook2 Introducing ‘The ButcherBox Kickstarter Playbook’

Recently, ButcherBox celebrated its second anniversary. Reflecting on the trajectory of the company over that period, we got a bit nostalgic about our early days. So CEO Mike Salguero and I went back to a document we made when ButcherBox was in its infancy, our ButcherBox Kickstarter Playbook. When we launched our Kickstarter campaign in … Continue reading Introducing ‘The ButcherBox Kickstarter Playbook’

MikeFarm The difference having a product makes: What has surprised me most about building ButcherBox

Although this is my second time leading an early stage venture — the first go-around being at CustomMade — I’ve been surprised by some of the differences building and growing ButcherBox. What has been most exciting is the realization that I really, really love selling a product. CustomMade was, from when we started the company, a marketplace that … Continue reading The difference having a product makes: What has surprised me most about building ButcherBox

Photo by All Bong on Unsplash. 7 books that helped me figure out how to be a better leader as ButcherBox has grown

As ButcherBox has evolved over the past couple of years, one area that I’ve had to work on personally is my development as a leader. My role, however, changed quite a bit from the early days of the company when Mike and I were quietly building ButcherBox out of Soldier Design‘s Harvard Square offices. Now, we … Continue reading 7 books that helped me figure out how to be a better leader as ButcherBox has grown

DSC09765-1024x680 The possibilities — good and bad — with Amazon’s entry into the grass-fed industry

A report from Reuters revealed that this past week, e-commerce giant Amazon met — somewhat secretly — with a collection of grass-fed and organic beef farmers to look into becoming a larger player in connecting the grass-fed industry with consumers. According to New Food Economy, Amazon’s interest in meeting with a small group of the … Continue reading The possibilities — good and bad — with Amazon’s entry into the grass-fed industry

Mike Filbey (left) and Mike Salguero (right). 6 things I’ve learned by being a co-founder twice by age 26

I usually like to keep my business life separate from my personal life, but for some reason, I recently felt compelled to share a quick update on life and work on Facebook. The response has been great, so I thought I’d share with the ButcherBox family as well. In the last four years, I’ve experienced … Continue reading 6 things I’ve learned by being a co-founder twice by age 26

The growing ButcherBox team. Now comes the hard part: Developing hierarchy in a growth stage startup

One surprise that you discover when running a business is that success leads to new stages of growth. It is during these moments of scaling an organization that you realize that you need to completely rethink the strategies that got you there. Often, companies need to be transformed into something wholly different from what they … Continue reading Now comes the hard part: Developing hierarchy in a growth stage startup

Mike and Fam Building a company and being a Dad

When I was running my first company, I believed that I knew what it meant to be a great business leader. I thought it showed good leadership to “set the pace” by being the first one in the office and the last to leave. I also felt it was noble to make some very important … Continue reading Building a company and being a Dad

mike4 Borne out of a search for healthier meat and new experiences

Grass-fed beef — the loose classification for meat from cattle that eats grass instead of grains — has grown in popularity over the past decade. It is not new. The meat our grandparents ate was most definitely “grass-fed” as grazing cattle was less expensive than feeding them grains, which, before the 1950s, were quite pricey. … Continue reading Borne out of a search for healthier meat and new experiences

agustin-lautaro-102397 An invitation to Roam with ButcherBox

When I began the journey that is ButcherBox, I was trying to solve a very real problem for my family… sourcing amazing grass fed beef that is shipped to my door at an affordable cost.  While this is the second company I’ve founded,  I didn’t want to have any preconceived ideas on what I would discover and … Continue reading An invitation to Roam with ButcherBox