MikeBW Choose the right stakeholders: Why we never took outside investment

There are lots of different stakeholders involved in ButcherBox that play crucial roles in bringing delicious steaks or pasture-raised bacon … Continue reading Choose the right stakeholders: Why we never took outside investment

Photo by Dylan Collette on Unsplash. The rickety bus hits an unexpected bump – Dealing with a startup’s first, major problem

There is an analogy that I tend to use to describe to people what it’s like to build startups. For those … Continue reading The rickety bus hits an unexpected bump – Dealing with a startup’s first, major problem

Image via Ashim D’Silva via Unsplash. Developing a customer persona: How “Pam” has improved the ButcherBox experience

Have we told you about Pam? She is top of mind here at ButcherBox. To be honest, sometimes, she is … Continue reading Developing a customer persona: How “Pam” has improved the ButcherBox experience

Grunge watercolour painting of cows grazing in a field with rura The stories we tell: Foundational motivations can evolve with a company

A little more than two years ago, we started ButcherBox in the offices of a friend’s Cambridge creative agency. We … Continue reading The stories we tell: Foundational motivations can evolve with a company

KickstarterPlaybook2 Introducing ‘The ButcherBox Kickstarter Playbook’

Recently, ButcherBox celebrated its second anniversary. Reflecting on the trajectory of the company over that period, we got a bit … Continue reading Introducing ‘The ButcherBox Kickstarter Playbook’

MikeFarm The difference having a product makes: What has surprised me most about building ButcherBox

Although this is my second time leading an early stage venture — the first go-around being at CustomMade — I’ve … Continue reading The difference having a product makes: What has surprised me most about building ButcherBox

Photo by All Bong on Unsplash. 7 books that helped me figure out how to be a better leader as ButcherBox has grown

As ButcherBox has evolved over the past couple of years, one area that I’ve had to work on personally is … Continue reading 7 books that helped me figure out how to be a better leader as ButcherBox has grown

DSC09765-1024x680 The possibilities — good and bad — with Amazon’s entry into the grass-fed industry

A report from Reuters revealed that this past week, e-commerce giant Amazon met — somewhat secretly — with a collection … Continue reading The possibilities — good and bad — with Amazon’s entry into the grass-fed industry

Mike Filbey (left) and Mike Salguero (right). 6 things I’ve learned by being a co-founder twice by age 26

I usually like to keep my business life separate from my personal life, but for some reason, I recently felt … Continue reading 6 things I’ve learned by being a co-founder twice by age 26

The growing ButcherBox team. Now comes the hard part: Developing hierarchy in a growth stage startup

One surprise that you discover when running a business is that success leads to new stages of growth. It is … Continue reading Now comes the hard part: Developing hierarchy in a growth stage startup

Mike and Fam Building a company and being a Dad

When I was running my first company, I believed that I knew what it meant to be a great business … Continue reading Building a company and being a Dad

mike4 Borne out of a search for healthier meat and new experiences

Grass-fed beef — the loose classification for meat from cattle that eats grass instead of grains — has grown in … Continue reading Borne out of a search for healthier meat and new experiences

roam An invitation to Roam with ButcherBox

When I began the journey that is ButcherBox, I was trying to solve a very real problem for my family… sourcing amazing … Continue reading An invitation to Roam with ButcherBox