Photo by Dylan Collette on Unsplash. The rickety bus hits an unexpected bump – Dealing with a startup’s first, major problem

There is an analogy that I tend to use to describe to people what it’s like to build startups. For those who haven’t been involved in early-stage businesses, I explain the experience by comparing it to an uncharted adventure.   I start by telling the story of how when you start a company, it’s like you … Continue reading The rickety bus hits an unexpected bump – Dealing with a startup’s first, major problem

TriTip East Coast, West Coast beef about…steak tips?

On a family trip to Lake Tahoe in California many moons ago, I was given the responsibility of picking up the meat for an impending afternoon barbecue. At the butcher counter of a local supermarket, I ran up against some unexpected difficulty as I tried to accomplish my task.  Searching the pre-wrapped cuts of steak … Continue reading East Coast, West Coast beef about…steak tips?

Image via Ashim D’Silva via Unsplash. Developing a customer persona: How “Pam” has improved the ButcherBox experience

Have we told you about Pam? She is top of mind here at ButcherBox. To be honest, sometimes, she is the focus of most conversations. In fact, at a recent meeting to discuss the content we are creating — recipe books, videos, and the like — Pam was discussed by almost every person who spoke about … Continue reading Developing a customer persona: How “Pam” has improved the ButcherBox experience

Denver steak The Denver steak: An American innovation

While discoveries in centuries-old industries are exceedingly rare, they do still occur from time to time. Witness the Denver steak, a uniquely American, and rather “new” cut of meat that, if you are lucky, you can find on the menu at some of the best purveyors of meat across the country. (The Denver steak is also a … Continue reading The Denver steak: An American innovation

Grunge watercolour painting of cows grazing in a field with rura The stories we tell: Foundational motivations can evolve with a company

A little more than two years ago, we started ButcherBox in the offices of a friend’s Cambridge creative agency. We have grown exponentially since then — we now have more than 25 employees in Harvard Square and elsewhere across the country. Proudly, we still haven’t had to take any money from venture capitalists or other … Continue reading The stories we tell: Foundational motivations can evolve with a company